Experts in residence

Experts in residence

As well as our team, our centres in Barrow and Carlisle we have experts who provide further support and information. Our experts run regular in person and online events. Below you can see a list of our experts, find out more about them and their companies.

Carol Wallace: Digital Marketing & Social Media Strategist

Carol is the guru of all things Social Media, obsessed with learning and honing her skills, Carol is always on various courses, keeping on top of the ever-changing landscape of digital technologies and new social media platforms and trends. This helps Carol to really understand the best options for our clients knowing what will and won't work for their needs and their audience. Carol's experience started in the world of Fashion and beauty, living in London but travelling the world from Milan to New York, Amsterdam to Shanghai teaching fashion designers from large retailers, luxury brands and couture fashion houses.

You can find more about Carol on her website.

Vicky Hutchinson, Brand Strategist

Vicky has 20 years of experience helping clients to build their brand and business. Working across all sectors, from start-ups to established organisations, Vicky has created and delivered custom workshops to define business naming, brand strategy, audience profiling, brand positioning and brand visual development - also including copywriting and messaging.

Working internally with Fairtrade Foundation, she helped workshops with internal teams across the EU to help develop the new brand they currently have. Helping colleagues and teams to understand the Fairtrade vision and values.

You can find out more about Vicky on her company website.


Tony Ferguson, Chartered Accountant

Tony is a Chartered Accountant at the Carlisle based firm Dodd & Co. He qualified in 2006 and has worked in both tax and accounting departments during his time within the firm.

Currently Tony heads up the small business services aspect of Dodd & Co and works closely with new and fledgling businesses to ensure that they are set up correctly, and to provide support and peace of mind to the business owner.

Tony regularly delivers workshops and seminars covering a range of topics which are relevant to new businesses. He is pleased to be associated with Carlisle Business IP Centre and is looking forward to working with individuals in the early stages of their business journey.

You can find out more about Tony on his company website.
Paul Foster, Development Manager

Paul Foster is Development Manager for Cumbria at the Federation of Small Business (FSB). Paul and the FSB works to support small businesses to achieve their ambitions, whether they are looking to grow, find new customers or keep serving their existing ones. FSB is a great source of advice and support for small business-owners across the county and Paul is happy to talk to any business owner to advise them on options and help them overcome any obstacles they may have.

You can find out more on the FSB website.


Alison Powell - Senior Loan Manager

Here at GC Business Finance, we believe no hard-working business should have to work hard to get a loan. I can work with you to find the best finance option available for your business. We are geared to support businesses unable to secure mainstream funding. An FCA regulated, responsible lender you can rely on.

You can find out more about the business on their website.


David Tuddenham - Associate Director

Patent Outsourcing Ltd. is a leading firm of UK Chartered & European Patent Attorneys, all highly experienced, and qualified to advise you in all areas of Intellectual Property law. We provide advice on patents, trade marks, design registrations etc. whilst offering expertise across all industry sectors and areas of technology; mechanical, electronic, chemistry, automotive, medical etc. We support multinational organisations, corporates, SME's, start-ups to entrepreneurs, all with the same level of professional attention and would be happy to talk with you to help you protect your ideas.

If you want to find out more you can visit the company website.


Dr Mark Houghton - Chartered Patent Attorney

Mark is a European Patent Attorney a Chartered (UK) Patent Attorney, and has a PhD, undergraduate degrees and other post graduate qualification. He is a Chartered Scientist, a Member of the Royal Society of Chemistry, a Chartered Chemist and European Chemist, as well as an Arizona Microchip approved Design Partner for over six years. Mark specializes in patent prosecution and drafting with specific interest in control systems, microcontrollers as well as inorganic and polymer chemistry.

If you want to find out more you can visit the company website.